The “T” in SWOT

About once a week I write a brief “SWOT” article about a dividend-paying company for a friend in Milwaukee, a happy Bucks fan, who’s a RIA (Registered Investment Adviser). A few days afterward, I submit the article to Seeking Alpha, for circulation to a wider audience of investors. These articles generate a little income and they keep my mind active. The best part is what I learn from interaction with readers in the “comment” section that follows each article.

“SWOT” stands for the four parts of the article, which highlight a company’s Strengths, Weaknesses, Opportunities and Threats. Some of what I learned about Illinois Tool Works made it into a recent blog post, “The 80/20 Rule.”

When I consider threats faced by companies, some themes emerge, such as the destructive impact of climate change and threats from terrorism, cyberattacks and geopolitical instability. These risks take different forms for different companies, of course, but they are huge threats to our well-being.

I plan to write a SWOT article about the economy and/or the stock market as a whole. The SWOT outline can be applied to any endeavor. A quick Internet search revealed many SWOTs, such as “SWOT Analysis: An In-Depth Analysis of Regional Strengths, Weaknesses, Opportunities and Threats,” by the U.S. Economic Development Administration.

Tomorrow: The economic risks from anti-vaxxers.

From OliverWyman, published by the World Economic Forum

One thought on “The “T” in SWOT”

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